MUSEUM OF CARE PRESS KIT
What is MICRO?
MICRO is an organization redesigning museums for a culturally decentralized future. We believe in facilitating equal access to fundamental knowledge by squeezing great ideas and stories into museums that can go anywhere. MICRO works with designers, scientists, and storytellers to create and place six-foot-tall museums in high-impact public spaces like transit hubs, community centers, and hospital waiting rooms.
What is the Museum of Care?
It is scientifically proven that caring for each other is healthy for us individually and collectively; yet, there are so many barriers to receiving good healthcare. That disconnect was the springboard for the Museum of Care, a new museum exploring the past, present, and future of care. Built by MICRO and supported by Johnson & Johnson’s Center for Health Worker Innovation –an initiative focusing on what individual health care workers need to thrive on the job– the Museum of Care is on view through April 28, 2022 at New York Public Library’s Baychester Branch (2049 Asch Loop North, Bronx, NY 10475) in the Bronx and will travel to an additional Bronx location through April followed by a stop in Queens in summer 2022.
About the size of a refrigerator, the special museum takes visitors on an exploration of caring across history and societies, using real stories from the front lines. It asks, “If the science is simple —our bodies and brains are designed to give and receive care— how did healthcare become so complex?”
Amplifying and celebrating the voices of healthcare workers as part of its exploration of the challenges plaguing our current healthcare system, the Museum of Care also models the skills it takes to provide care today and aims to empower people to investigate their local systems and make a change.
Download the Full Press Release
Museum of Care Quotes
“Caring for others was so important to our survival that we evolved to be really good at it. Sometimes we can forget that humans are hardwired for care,” said Charles Philipp, a co-founder of MICRO, the organization that created the museum. “We could not have found a better partner than the Center for Health Worker Innovation to examine the landscape, share these stories, and make it clear to caregivers that we care deeply for them.”
“I hope the museum helps visitors better understand what it is like to be a care worker today, and nudges the visitor to think about the type of care they could give back to those care workers,” said Dan Kaplan, creative producer at MICRO.
“We are excited to once again be working with MICRO to bring innovative science and education programming to BPL,” said Christine Schonhart, assistant director of Central Library. “As we emerge from the disruptions of the past year, we are touched and honored to help shine a light on the stories of frontline workers and the challenges they face as we all look for ways to support and care for each other in the new normal.”
Health Worker Quotes Featured in the Museum of Care
“We listen and ask questions to get to better understand people and their needs, then we provide social support to bridge the gap between the community and the healthcare system.” - Ernest Gardner, Community Health Worker, Philadelphia, Pennsylvania
”We are all teachers and learners. You cannot learn something once and go on with it forever. We must learn new things.” - Marion Subah, nurse midwife and community health outreach leader, Liberia.
Museum of care ASSETS
>>> Behind the Scenes Video Tour with Dan Kaplan, Creative Producer, MICRO
***THIS VIDEO IS FOR INFORMATION PURPOSES ONLY. NOT TO BE PUBLISHED.***
>>> Museum of Care Logo
>>> Overview of Museum Exhibits
>>> Museum of Care at Brooklyn Public Library Central Library [Photo 1] [Photo 2]
>>> Museum of Care at NYPL Riverside Branch Library, Manhattan [Photo 1] [Photo 2]
>>> Museum of Care at NYPL Richmondtown Branch Library, Staten Island [Photo 1] [Photo 2]
>>> Museum of Care at NYPL Bronx Library Center Branch, Bronx [Photo 1]
>>> Museum of Care at NYPL Kingsbridge Branch, Bronx [Photo 1]
>>> Museum of Care at NYPL Baychester Branch, Bronx [Photo 1]
>>> Museum of Care Exhibits [Photo 1] [Photo 2] [Photo 3][Photo 4] [Photo 5] [Photo 6][Photo 7] [Photo 8] [Photo 9] [Photo 10] [Photo 11] [Photo 12]
>>> Photo Caption Sheet
MICRO SOCIAL MEDIA
Tag MICRO social media accounts @TheMicromuseums on Twitter, @themicromuseums on Instagram, and Like MICRO on Facebook. #museumofcare #MICRO #MICROmuseum
MICRO General Assets
Photos of our other Museums:
Smallest Mollusk Museum [Photo 1] [Photo 2]
Photo Caption Sheet for Smallest Mollusk and Perpetual Motion photos
PAST MICRO PRESS
>>> Art Daily
>>> New York Times
>>> Hyperallergic
>>> Observer
